In today’s interconnected world, Social Media Day stands as a significant celebration of the digital platforms that have revolutionized the way we communicate, advocate, and engage with communities worldwide. Initiated by Mashable in 2010, this global event recognizes the profound impact social media has on our lives.
There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. Worldwide, people spend an average of 2 hours and 28 minutes per day on social media
The major social media platforms (at the moment) are Instagram, Facebook, WhatsApp, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat,
The first recognizable social media site, was Six Degrees , a platform created in 1997 that enabled users to upload a profile and make friends with other users. Andrew Weinreich is the first person who invented it and gained gained 3.5 million members
The global number of internet users will continuously increase between 2024 and 2029 by in total 1.1 billion users, what are you doing on social media?
As we celebrate Social Media Day, let us remember the transformative power these platforms hold. They are not just spaces for social interaction, but catalysts for change, advocacy, and empowerment. By committing to one UNSDG and using social media to champion that cause, we can each play a part in creating a more just, prosperous, and sustainable world. So, let’s take this day to amplify our voices, support our causes, and work collectively towards achieving the global goals by 2030.
Social media is more than just a medium for sharing updates or staying in touch; it is a powerful tool for advocacy and mobilizing support for crucial causes. By utilizing design tools like Canva, individuals and organizations can create compelling visuals that amplify their messages and draw attention to the UNSDGs. Whether it’s calling for climate action, advocating for gender equality, or promoting quality education, effective use of social media can inspire global audiences to commit to one goal today, driving collective progress towards the 2030 agenda.
For entrepreneurs and freelancers, especially in Africa, social media offers unprecedented opportunities to showcase their talents, connect with potential clients, and build prosperous enterprises. Platforms such as Instagram, LinkedIn, and Twitter provide avenues for young innovators and businesswomen to share their stories, highlight their products, and engage with a global market. By leveraging these tools, they can break down barriers, access new markets, and contribute to economic growth and sustainable development in their communities.
Social media, initially conceived as a way to connect with friends and family, has evolved into a powerful platform that shapes our world in unprecedented ways. From fostering global communication to driving social change, social media channels like Facebook, Twitter, Instagram, and LinkedIn have become integral to our everyday lives. They serve as vital tools for advocacy, enabling issues like the United Nations Sustainable Development Goals (UNSDG) to reach a wider, engaged audience. Whether you’re sharing vital information about climate action or rallying support for gender equality, social media amplifies voices and connects like-minded individuals globally.
The uses of social media are vast and multi-faceted. Beyond keeping in touch with loved ones, it has become a hub for news dissemination, educational content, and virtual activism. It empowers entrepreneurs and freelancers by providing platforms to showcase their skills and reach potential clients. For African youth and women, social media offers a gateway to global markets and opportunities, fostering entrepreneurship and economic prosperity. However, while the advantages are significant, such as increased connectivity and access to diverse perspectives, the disadvantages cannot be ignored. Issues like misinformation, cyberbullying, and the potential for addiction pose significant challenges that need addressing.
The culture of social media is dynamic and ever-changing. It promotes a landscape where creativity thrives and ideas are exchanged freely, yet it also necessitates a discerning eye to navigate responsibly. In terms of job creation, social media has revolutionized the job market, giving rise to new professions like social media management, content creation, and influencer marketing. Skills such as graphic design with tools like Canva, digital marketing, and copywriting can be monetized online, providing lucrative opportunities for those with a knack for creativity and strategy.
Looking towards the future, the integration of artificial intelligence (AI) with social media heralds exciting possibilities. AI can enhance user experiences through personalized content, automated customer service, and advanced analytics. However, it also raises ethical questions about data privacy and the potential for increased surveillance. As we march towards 2030, committing to one UNSDG goal today through social media advocacy can create ripples of change. By leveraging these platforms responsibly and creatively, we can drive meaningful progress and ensure a prosperous future for all, particularly the vibrant, aspiring youth and women of Africa.
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THANK YOU FOR READING- HAPPR SOCIAL MEDIA DAY
Ashu – Ayem Maureen Akorsong
Founder Amaan Africa/Amaan Digital
Brand Champ ITC ecomconnect
Country Rep Africa Women in Trade (AWT), Cameroon