In today’s digital age, our online presence is an essential part of daily life. From social media to online banking, we share personal information online more than ever. However, this increased activity exposes us to risks such as cybercrime, online harassment, and identity theft. The United Nations (UNSDG 9: Industry, Innovation, and Infrastructure) highlights the internet as a key tool for sustainable development and bridging the digital divide. Yet, it also presents significant risks, particularly for women, children, and marginalized groups, who are often the most vulnerable in digital spaces.
Understanding Digital Footprints
A digital footprint refers to the trail of data that individuals leave behind when they use the internet. This can include everything from the websites they visit, the emails they send, and the information they share on social media. Essentially, it is a record of one’s online activities.
According to an IBM Research, the average adult willingly shares 276 posts on Instagram, 170 on Facebook, and 141 tweets every year, amounting to an active digital footprint containing 9,828 photos, 10,811 social media posts, and 126 email addresses throughout a lifetime.
Types of Digital Footprint
Digital footprints can be broadly categorized into two types:
Active Digital Footprint: This is the data you intentionally leave online. For example, posting on social media, commenting on websites, or filling out online forms.
Passive Digital Footprint: This is the data that is collected without the user’s direct knowledge. This may include information gathered by websites for tracking purposes, such as cookies, or data shared by other users about you.
Why Protecting Your Digital Footprint Matters
Cybercrime continues to rise at an alarming rate, with global costs exceeding $8 trillion in 2023, according to the International Telecommunication Union (ITU). Additionally, a study by Pew Research Center reveals that over 41% of adults in the U.S. have faced online harassment, underscoring the need for better digital protection strategies.
Practical Strategies for Digital Safety
Here are effective ways to enhance your online safety:
- Use Strong and Unique Passwords: Combine uppercase and lowercase letters, numbers, and special characters. Avoid using predictable passwords like birthdays or names, and refrain from reusing passwords across platforms. A password manager can simplify this process.
- Enable Two-Factor Authentication (2FA): Add an extra layer of security by requiring a verification code sent to your phone or email, in addition to your password.
- Beware of Phishing Scams: Be cautious of emails or messages from unknown sources. Phishing scams often mimic legitimate organizations to steal sensitive information. Avoid clicking suspicious links and verify senders before responding.
- Keep Your Software Updated: Regularly update your operating system, browsers, and apps to ensure they have the latest security patches. Outdated software can become an easy target for hackers.
- Install Trusted Antivirus Software: Protect your devices with reputable antivirus programs and run regular scans to defend against malware and ransomware.
- Report and Respond to Online Harassment: If you experience harassment, report it to the platform or authorities and seek support from trusted individuals or professionals.
- Promote Digital Literacy: Staying informed about online safety practices is crucial. Share knowledge within your community to help others protect their digital footprint.
Empowering Vulnerable Populations Through Digital Skills
At Amaan Africa, we are committed to equipping individuals with the digital skills they need to thrive in a digital-first world. Our mission focuses on bridging the digital divide by providing FREE digital skills training and AI tools to orphans, youths, women, and victims of gender-based violence (GBV). Through initiatives such as the Canva for NGO (EDTECH SDG4) program, we empower participants to create professional content, advocate for positive change, and build sustainable careers in entrepreneurship and freelancing.
Achievements So Far
Since our inception in 2020, Amaan Africa has successfully trained 5,060 individuals across multiple African countries, empowering them to use technology for advocacy and economic empowerment. Approximately 65% of participants are women and youths under the age of 35, who now use their skills to create digital content for advocacy and entrepreneurship. According to GSMA, increasing women’s participation in the digital economy could add $700 billion to the global economy. Amaan Africa is directly contributing to this transformative goal by empowering underrepresented groups.
A Call to Action
Protecting your digital footprint is vital for personal security and fostering a safe online environment. By adopting the strategies shared here and participating in digital literacy programs, you can ensure your safety while maximizing the opportunities the internet offers. At Amaan Africa, we invite you to join our mission of creating a sustainable future where technology empowers everyone to thrive. Together, we can bridge the digital divide and build a community of digital champions.
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Written by: Thulani Moyo
Amaan Africa SDG Blogger
Zimbabwe