‘Boost with Facebook’ is a 3 days digital training organised by Orange Cameroon digital center and implemented by KINAYA ventures to impact digital skills and enable businesses thrive amid COVID19, the training was done through an online webinar and offline at Orange digital center Douala, Cameroon. 15 women including Amaan Africa CEO, Ashu Ayem Epouse Nkumbe Maureen Akorsong were selected as she represented Fancy Glow by mabetan, a newly launched skincare brand made in Cameroon (www.fancyglow.mabetan.com). This digital masterclass training took place from the 13th of January 2021 to today Friday 15th of January 2021.

The Orange Digital Center is a concept that consolidates in one place, all programs ranging from training through support, to the acceleration of start-ups and investment in them. This in order to create an ecosystem around innovation. Since the signing in 2000 of the global pact initiated by the United Nations, Orange Cameroon has been resolutely committed to digital transformation by linking populations and particularly young people to digital professions.

Kinaya Ventures is a Dakar / Abidjan based innovation platform that connects promising startups to large corporations and investors, and fosters open innovation in Francophone Africa. Kinaya Ventures has designed Spring Fellowship, an accelerator fund backed by corporate partners which combines support to scale and seed funding, a program dedicated to innovative entrepreneurs.

The training started with digital skills necessary to create, manage, interact with clients and analyse business performance over time using a facebook page done by Fadimata BA. Techniques and tips on how to write good content with videos and pictures, targeting the right audience through Facebook ads, surveys, FAQs and Facebook groups. Apps like mojo, Ripl and vimeo can be used to make short videos and entertaining content for social media. There was also a practical session on how to take quality and attractive pictures with mobile phones to post on the social media handles of the business for more visibility and marketing. This practical session was done by Orphee Noumbissi of THE STUDIO Bonapriso, Cameroon.

Day 2 was all about using instagram (IG) to promote and boost sales of products done by Tricia Carien. The women were thought about the functionality of IG and how important it is to have an online store on IG. Just like Facebook, promotions can be done on a business page on IG to maximize sales. Insights on IG gives an entrepreneur a clear picture and detail activity of customer behavior which Can come in very handy during specific campaigns or for any other data analysis. After the training Brice Albin of Sweet FM interviewed Doris Fonkam of Lakelle 237 a Cameroonian brand dealing in fast mode fashion for men, women and children.

Follow conversation here: https://m.facebook.com/story.php?story_fbid=971803853348976&id=124462537646671

Day 3 training emphasized the benefits of optimizing whatsapp business to boost sales, increase clientele and keep in touch with customers. Whatsapp business has more features than Whatsapp and it is a very good tool for entrepreneurs because it has the possibility to display products and their prices on a catalog which is visible to customers whenever they click on the Whatsapp business link. Using ‘business tools’, it is possible to set automatic messages when you are away or when new customers engage in a chat. There is also an option to reuse frequent messages and do quick replies not forgetting the aspect of organizing work through labels like new customer, new order, pending payments,paid and order complete. All these tools are for a better customer service experience. Brice Albin had another brief interview with the CEO’s of Frida 54, Le Beauty Bar and Central Pharmacy Douala who shared their experiences as entrepreneurs to encourage the 15 women present and other entrepreneurs who were watching online to be resilient, persistent and consistent in their various businesses.

Click on link to watch interview : https://www.facebook.com/ThrivewithKinaya/videos/1081268855634546/

Many thanks goes to;

Mrs Nchout Marie Aude Orange digital center

Mrs Bouli Mbakop Diane of Orange digital center

Mrs Laïssa Mouen of Kinaya ventures and the entire Orange digital center team.

Are you a Cameroonian based female entrepreneur?

Do you want to take part in the next women digital class?

Stay tuned at www.orange.cm

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