Email Marketing: The Key to Success in the Digital Age

Electronic mail is a message that may include text, files, images, or other attachments sent to an individual or group of individuals, such as newsletters, lead nurturing, promotional, milestone, or survey emails sent through the computer network.

Email is a free tool, quick, simple, keeps record, paperless, and accessible from anywhere as long as you have an internet connection.

Examples of email providers include Hotmail, Gmail, Yahoo Mail, iCloud Mail, Webmail etc

Email is a form of one-way communication thus, it does not allow for an immediate exchange of ideas like calls, in-person, or online virtual meetings do. Emails can be used in contacting friends/clients, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships.

Depending on your purposes, the structure of the messages you send will differ in their formality, intended audience, and desired outcomes.

During the 1980s and 1990s, use of email became common in business, government, universities, and defense/military industries but it was in 1971 that Ray Tomlinson invented and developed electronic mail, as we know it today, by creating ARPANET’s networked email system.

The world is becoming even more connected with the use of smartphones and tablets to the rise of social media and technology.

In the capital city of Yaounde, Cameroon, we met a group of entrepreneurs, motivated by the power of technology, but have no emails , brand name and logo. The big question is how do you promote you brand and generate leads?

Customers overwhelmingly prefer brands to contact them through email, 61% of people prefer email marketing over social media. So an email is a must have if you are thinking of taking your business to another level.

We saw the need to start assisting these entrepreneurs create emails to be able to communicate with each other, share stories and experiences through emails, as well as access social media platforms to connect with clients in Cameroon, Africa and the world promoting Cultural Diversity.

This digital age has opened up many opportunities and AfCFTA secures a huge market, enabling them to explore new ideas, develop entrepreneurial skills and ultimately make better lives for themselves leaving them feeling empowered as they are able to stay connected with buyers all over Africa and be Sustainable by 2030.

Amaan Africa is on a mission to  use modern technology, to empower Women and Youths on how to use social media for positive advocacy and entrepreneurship, and acquiring funds to start or expand their  businesses with the African Union  WYFEI 2030 Initiative.

Do you want to send your first email and connect to billions of people around the world? Start by creating an email address with any email provider. We recommend GMAIL because it is very flexible to use and gives you access to other Google tools like #Googletravel, #Googlepodcast, #Googlecalendar, #Googlemeet, #Googlemap,#Googledrive, #Googlebusiness #Googleworkplace #Googlesheets etc . 

Also it has 15 GB of free email storage which is ok if you are an average user, you will pay $1.99monthly if you need more storage space after you have exhausted the 15GB storage.

Who knows, you can be one of the first to try out their new feature GenAI set to compete with ChatGPT.

Follow these easy tips to create a Gmail account today

  • Go to google, 
  • Search gmail, 
  • Click enter
  • Select ‘Create a Gmail account’
  • Fill in the required personal details
  • Use  a password u can remember 
  • Verify your number

You are good to go, you can write us your first email at

We would love to hear your feedback if this blog was helpful.

Try making your own GMAIL SIGNATURE on Canva and share with us, want to learn how to do that? contact us today.

You can also sign up for free resources on the International Trade Center ecomconnect platform for everything you need to know about ecommerce and how to manage your small business online at 

Do you like this blog article? Let us serve your content needs with Amaan Digital services. Amaan Digital is a service provider for Copywriting, Digital marketing, graphic design, community management, virtual assistant ready to take you from ideation to the market , let us know your needs.

‎Follow this link to view our catalog on WhatsApp:


Maureen Akorsong

Founder Amaan Africa/Amaan Digital

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